Marketing and AI in 2023

The field of digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. Here are five trends I think we can expect to see in this sector in 2023. From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.

AI and automation are already having a major impact on the world of digital marketing. They're helping us save time and resources—through tools like chatbots and automated email campaigns. And they're helping us enhance targeting and personalization efforts—machine learning algorithms can analyze customer data to help us understand our audience's interests, behaviors and preferences, and we can use that information to deliver more relevant and personalized experiences.

As AI and automation become more advanced and widely adopted, I think we can expect to see even more innovative and sophisticated uses of these technologies in digital marketing. In a market where attention is highly valued, I think we will see marketers go beyond existing ad metrics by turning to AI tools that measure attention paid to ads and using automation to improve campaign performance based on attention metrics.